Gavin 2.0

Love that our local glamour pus, Mayor Gavin Newsom is tossing his jet black, hair gelled, smarty pants self into the gubernatorial mosh pit along with the other lightweights like Meg Whitman former CEO of Ebay, Los Angeles Mayor Antonio Villaraigosa (just recently re-elected for a second term.) Also running for the states' top office is the old school, nose hair sprouting crowd include state Attorney General Jerry Brown and Democratic Lt. Gov. John Garamendi.

Only 13 months to go before the 2010 gubernatorial primaries and the virtual world rocks with all things Gavin Newsom. What I love the most is the campaign strategy surroundings this newly announced campaign. To quote the Mayor of SF: "We can't afford to keep returning to the same old tired ideas and expect the same result," Feel the love radiate from your computer monitor with his three-minute YouTube announcement, part of the unprecedented "virtual fly-around" campaign announcement done entirely in the new media. Yeah!

His advisers hope the unusual new media-based campaign roll out reaches an estimated half-million computer users in the first 24 hours - which would underscore what Newsom has called a "2.0 campaign" for the 2010 Democratic nomination. A key target will be the "millennial" voters, those technology-bred Californians born between 1982 and 2003 - part of the largest and most diverse generation in history - who helped boost Obama to the presidency, his advisers said.

Never too early to get that merchandising out there... Tee shirts? Get 'em here!